Understanding Your WHY: The Key to Your Music Career — Business
Understanding Your WHY: The Key to Your Music Career
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I recently had lunch with a friend who's just started releasing music as part of her DJ career. As we chatted about outreach, promotion, and marketing, she shared something profound. Her biggest reason for putting out music is to create a legacy for her family and to honor her father’s name. Her dad, an excellent drummer, never had the chance to publish his music before he passed. Now, she’s driven by the desire to make their family name known through her music. This is her WHY. It’s not just about DJing or getting better at her craft—it’s about creating something...