6-Song Release Strategy with Parallel Promotion — music industry
6-Song Release Strategy with Parallel Promotion
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Annual Overview
- Plan Duration: 52 weeks divided by 6 releases = 8 weeks per release cycle.
- Consistency: Six major releases per year with time for remixes, mixes, and other platform-exclusive content.
- Backward Planning: Mark release dates on your calendar and work backward to schedule production, distribution, and promotional tasks.
8-Week Release Cycle
Week-by-Week Breakdown: Each release cycle spans 8 weeks, and tasks will often overlap with the preparation for the next single.
4 Weeks Before Release: Pre-Upload
- Upload WAV file and artwork to your distributor (e.g., DistroKid, TuneCore).
- Create a content calendar for the song’s release promotion.
- Begin teasing the track on social media with subtle hints and behind-the-scenes content.