One of the most common questions for emerging artists is, "When should I hire a manager or a booking agent?" It’s a critical decision that can significantly impact your career. Let’s break it down and explore the manager/artist relationship, how to know when you're ready, and what steps to take.
When to Consider Hiring a Manager
A manager's role is to help you scale your career and handle the growing complexity of your business as an artist. Here are some signs it might be time to bring on a manager:
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You’ve Built Momentum
You’re gaining traction, and your audience is expanding. Fans are asking when they can see you perform live, your social media presence is growing, and your streaming numbers are climbing. If you're consistently releasing music, building hype, and developing a loyal fanbase, you're creating the kind of buzz that attracts managers. -
Your Workload Is Overwhelming
You’re doing everything: writing, recording, promoting, and managing your own schedule. As the opportunities grow, so does the workload, and your ability to juggle everything starts to take a hit. If you find yourself struggling to keep up and neglecting essential parts of your artistry or personal life, it might be time for help. -
Revenue Is Coming In
Your career is no longer just a passion project; it’s generating real income. If you’re getting paid for gigs, music sales, or streaming revenue, you’re at a stage where a manager can help structure your business to maximize earnings. Remember, most managers are paid through a percentage of your revenue (typically 15–20% of gross income). If you don’t have income, there’s nothing to split. -
You See Potential for Growth
If you’re feeling stuck in your growth or unsure how to level up, a manager might help open doors you couldn’t access on your own. That said, don’t expect a manager to “save” your career or work harder for you than you’re willing to work for yourself. You need to show potential and demonstrate that you’re worth investing time and energy into.
The Manager/Artist Relationship
It’s crucial to understand that a manager works with you, not for you. You’re still the boss, and no one will care about your career more than you do. While a good manager can help organize, strategize, and connect, you need to maintain control of your vision and direction.
Some key points about the relationship:
- Be prepared to pay your manager. Whether it’s a salary, hourly fee, or percentage of your revenue, their time and expertise come at a cost.
- Understand they likely manage other clients. A manager’s time is divided, so make sure they’re the right fit and can dedicate adequate focus to your career.
- You set the tone. The best managers are facilitators, not miracle workers. They execute your plans and ideas, but the drive and leadership come from you.
When to Consider Hiring a Booking Agent
Booking agents are responsible for securing live performance opportunities. Their job is to pitch you to promoters, negotiate contracts, and help you tour effectively. The time to hire an agent is when you’re already proving you can sell tickets and fill venues.
Here are some clear signs you might be ready:
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Fans Are Asking to See You Perform
If your fanbase is eager to see you live, that’s a strong indicator of demand. Promoters book artists they know can sell tickets. -
You’re Already Getting Gigs
If you’re securing shows on your own and selling a significant number of tickets, an agent can help scale that success. They’ll use your track record to pitch you to bigger venues, festivals, and tours. -
You’re Profitable for Promoters
If you can show that your performances draw a crowd and generate revenue for venues and promoters, agents will be more inclined to represent you. It’s all about creating a win-win situation: you get booked, they get paid, and the promoter sees a profit.
Do They Come to You, or Should You Reach Out?
The short answer: both.
- Managers and agents often come to you when they see your potential. If you’ve built a strong brand and buzz, the right people might approach you.
- You can reach out too. Research professionals who represent similar artists and align with your goals. When reaching out, come prepared with a professional pitch, including your achievements, audience statistics, and growth trajectory.
Steps to Take Now
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Focus on Your Craft and Growth
Managers and agents are attracted to artists who show promise. Keep releasing music, engaging your audience, and building your brand. -
Track Your Data
Keep detailed stats on your social media growth, streaming numbers, ticket sales, and other key metrics. Agents and managers love data—it helps them see your potential. -
Network and Build Relationships
Attend industry events, connect with other artists, and build genuine relationships with people in the business. Referrals often open doors. -
Be Selective
Don’t rush into partnerships. The wrong manager or agent can hurt your career. Look for people who share your vision and have a proven track record.
Hiring a manager or booking agent can be a game-changer, but it’s a decision that requires careful consideration. Focus on creating value, demonstrating demand, and growing your career organically. When the time is right, the right team will be eager to join you.
If you want more information or guidance book a consultation appointment with me here https://KjSawka.as.me/student-consultation