So, you want to send your music to someone in the industry — maybe your favorite artist, a manager, a label, or someone you feel could help you? Here’s the real question: Why?
I’m asking “Why” not to be harsh, but to get you to pinpoint your goal. Understanding your reason can clarify your approach, making it easier for the recipient to help you. Here’s how to take that “cold” connection and turn it into a valuable relationship using what I call the Trifecta Effect.
1. Know Your “Why”
Why do you want someone to hear your track? Is it:
- Technical Feedback? (Mixing, bassline, or drums questions)
- Career Advice? (Getting guidance on next steps)
- Label Consideration? (Seeing if they’ll consider it for release)
- Industry Connections? (Hoping they’ll share it with others in the industry)
Once you know why, you’ll be able to shape your message in a way that shows real intent and adds value for the person you’re reaching out to.
2. The Protocol for a Cold DM or Email
When reaching out cold — to an artist, blog, label, manager, or agent — keep it direct, polite, and personalized. Here's a solid template:
“Hey [Their Name],
I’ve been following you for years and love your work with [specific projects]. Your music and drum packs have helped me shape my own sound, and I’d love to send you a sample of my latest work. Would you be open to giving me some feedback, advice, or just a listen?
Thanks so much for your time and all the inspiration you bring.”
This example shows respect, offers context, and makes a clear request.
3. The Trifecta Effect: Turning Cold Outreach into a Warm or Hot Lead
The Trifecta Effect is about making three meaningful points of contact with someone you admire or hope to work with. Here’s how:
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Research and Find Common Ground
Before reaching out, do a bit of “business stalking.” Learn about the person’s recent projects, interests, and any relevant locations or activities. Are they performing in your area? On vacation? Find something that will genuinely resonate. -
Engage with Intent
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First Point of Contact: Comment on their posts with a genuine question or compliment. Mention something specific to show you’re really paying attention.
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Second Point of Contact: Send a friend request or DM. Mention something personal and relatable, like, “Hey, I saw you were at Lake [Location], I grew up nearby! Loved seeing your post there.”
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Third Point of Contact: Email them with an introduction that recalls your DM and expresses your admiration and purpose.
Example: “Hey [Name], it’s [Your Name], I was the one who DM’d you about [shared interest]. I’m reaching out with a quick question and thought you might enjoy checking out my latest DnB track!”
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Follow-Up
If they don’t respond after your three contacts, give it some space, then follow up a month or two later. Persistence, when done with respect, can pay off.
4. Creating a Win-Win
When reaching out, always ask yourself, “What’s in it for them?” Why would they care about your track, feedback request, or connection? Position your outreach as a win-win, emphasizing your admiration, their influence on your work, or how they’ve impacted your style.
Using the Trifecta Effect protocol can turn cold connections into warm relationships and even potential collaborations. Now go out, get some leads, and start building those invaluable relationships!
This approach respects both your passion and the time of the person you’re reaching out to. By showing intent and creating value, you increase your chances of a meaningful response — and who knows where those leads could take you!
If you want to learn more about music and the music business and have goals and dreams, you might be a candidate for my mentorship program. Grab a F R E E consultation appointment with me here - https://KjSawka.as.me/student-consultation