If You’re Just Starting Out - Pick One Platform.
In today's fast-paced digital world, it’s tempting to spread yourself across every platform, but if you’re just starting, choosing one and going all-in can be a game-changer. For most of us in the music and creative space, Instagram is the platform where we see the most results. So let’s talk about the Rule of 300 and why it can become your Instagram growth superpower.
The Power of Perseverance, Resilience, and Consistency
Ask yourself: Do you really want it? Are you willing to put in the work, even when it’s hard or progress seems slow? If the answer is yes, then keep reading—this approach is built to push you to new heights. Growth on social media, just like in music or any business, doesn’t happen overnight. It’s about the ability to stay consistent, stay resilient, and persevere through setbacks.
Start with the Rule of 100
The Rule of 100 means committing to doing the thing a hundred times before making any decisions about its value or giving up. This rule applies to creating content, reaching out to fans, or even producing music. After a hundred tries, you’ll notice something big happens: you’ll create, complete, sell, or learn something you never would have if you stopped early. Most people give up the moment they hit a challenge or when they don’t see immediate results. The key here is to delay gratification—the willingness to resist short-term rewards for the bigger, long-term ones.
Now, Take It to the Next Level with the Rule of 300
The Rule of 300 is about elevating your efforts—specifically on Instagram. It’s a commitment to taking consistent daily action in three main areas: content creation, outreach, and engagement. Here’s how to approach each:
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100 Minutes per week Creating Content
Dedicate 100 minutes weekly to creating high-quality content. This might be one post or several pieces, but the aim is to make it impactful. Use this time to plan what you’ll say, refine visuals, and add those details that make your content look polished and feel authentic. The algorithm rewards quality, and your audience will notice the effort. -
100 Minutes per week on Outreach
This time is for connecting with the people who engage with your posts. Reach out to those who like, comment, or share, and start genuine conversations. It might feel odd reaching out to strangers, but remember: every single person counts. These are your earliest supporters, your potential superfans who could become lifelong followers. Building a strong, connected community is key to sustainable growth. -
100 Comments per week on Other People’s Content
Go to posts relevant to your brand and engage with others. This isn’t just about quick reactions; it’s about adding value. Aim to create thoughtful comments that stand out, spark conversation, and draw attention back to your profile. The beauty of this approach is that comments tend to get visibility in feeds, often more than posts do. While creating a top-tier post requires serious effort, leaving a standout comment is much easier and can bring impressive visibility to your brand.
Why the Rule of 300 Works
This strategy, tested by Alex Hormozi’s team across multiple channels, works because it focuses on relentless, deliberate action. The goal is to put in the effort consistently, day in and day out, even when it feels repetitive or tedious. Success doesn’t usually come from one viral post—it comes from building momentum.
Key Takeaways: The Importance of Delaying Gratification
Delaying gratification is essential for long-term success. It means resisting the desire for immediate rewards, whether that’s a viral post or quick sales, and instead focusing on the bigger picture. Research has shown that those who can delay gratification enjoy stronger academic performance, better impulse control, improved coping skills, and greater psychological resilience. These qualities don’t just help with social media—they’re crucial in the music industry and in business as well.
Remember, building a brand and business isn’t a sprint; it’s a marathon. As a musician, creator, or entrepreneur, sticking to the Rule of 300 can help you break through the noise, build a solid foundation of followers, and ultimately, create a sustainable career.
This approach not only hones your consistency but also lays a solid groundwork for growth and connection with your audience.
If you got value from this and are looking to grow your audience with your music or business, grab an intro consultation call with me here https://KjSawka.as.me/student-consultation