Business & Marketing Talk: Growing Your Music Brand

Business & Marketing Talk: Growing Your Music Brand

In the music industry, simply having great music isn't enough. If no one knows your music exists, it's impossible to grow your audience and sell your music. The first step is making sure people know you exist. This involves strategic advertising, content creation, and building a network of referral partners. Let's dive into the key strategies to help your music gain the visibility it deserves.

Step 1: Get Noticed

To grow and sell your music, people need to be aware of it. This can be achieved through various forms of advertising and outreach:

1. Advertising:

   • Reach Out to People: Make connections and let people know about your music.
   • Create Content: Regularly produce engaging content that showcases your music and personality.
   • Run Ads: Invest in paid advertising to reach a broader audience.
   • Affiliate Partners: Collaborate with affiliates who can help promote your music in exchange for a commission.

2. Referral Partners:

   • Build relationships with individuals who can refer fans and customers to you. This can be other musicians, influencers, or industry professionals.

Content Creation

Consistency is key. Start by creating content regularly to establish an online presence:

• Basic Consistency: If you're currently doing nothing, start by posting content once a week to show you have an active online presence.
• Increased Frequency: As you grow, aim for more frequent posts—up to twice a day.
• High Volume: If your audience isn't growing, increase your content output significantly. The more content you produce, the more opportunities people have to discover your music.

Paid Advertising

Paid ads are a crucial investment for distributing your music and generating leads:

1. Creative Work:

   • Spend time scripting and researching effective ads in the music space.
   • Learn to use editing software to create compelling ads.

2. Budget Commitment:

   • Set a daily budget for ads, treating it as an essential expense for your business.
   • Focus on improving your ad creation skills by dedicating four hours a day to this task. The more you practice, the better you'll get.

3. Daily Effort:

   • Consistent daily effort in creating content and running ads is necessary for growth. If you're under 100,000 monthly views or sales, this step is non-negotiable.

Brand Building

Your brand is built on three pillars:

1. What You Say:

   • Promote yourself and your music effectively.
   • Share your story, values, and the message behind your music.

2. What Others Say:

   • Encourage fans to leave reviews and testimonials.
   • Positive word-of-mouth can significantly boost your credibility.

3. User Experience:

   • Ensure your music and online presence meet high standards.
   • Invest in a professional website and landing pages.
   • Continuously improve your music to keep your audience engaged.

Outreach and the Rule of 100

Outreach is about persistent effort:

• Follow the Rule of 100: Make 100 calls, send 100 emails, or perform 100 outreach activities. Consistent and focused effort is necessary for growth.

• Avoid distractions: Focus on tasks that directly contribute to your growth rather than getting sidetracked by non-essential activities.

Referral Partners and Networking

Building a network of referral partners can amplify your reach:

• Attract Partners: Use the same advertising and outreach strategies to attract referral partners.
• Give and Take: Help your partners by sending them business and offering value. This mutual support can strengthen your network and boost your growth.

Conclusion

Growing your music brand requires a multifaceted approach, combining consistent content creation, strategic paid advertising, and building strong relationships with referral partners. Focus on these core activities, and you'll see your audience and sales grow over time. Remember, the key to success is persistent effort and a willingness to continuously improve.

The basic principles outlined here are inspired by Alex Hormozi's insightful talk for gym owners, but they apply just as effectively to the music industry and overall brand building. If no one knows your music exists, you won't be able to grow or sell it. The first step is making sure people are aware of your presence. 

For more detailed insights and inspiration, check out Alex Hormozi's talk, which these principles are based on: Alex Hormozi's Talk for Gym Owners.

For one-on-one mentoring and help with your music business, grab a free 15min consultation appointment with me here 

https://KjSawka.as.me/student-consultation